Amazon Rufus AI Experience Comes to the Amazon Shopping App

What's Amazon Rufus?

Amazon Rufus is a generative AI-powered conversational shopping assistant integrated into the Amazon Shopping app. Trained on Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web, Rufus answers customer questions on various shopping needs, provides product comparisons, and makes personalized recommendations. This innovative assistant facilitates product discovery within the familiar Amazon shopping experience.

Features

• Expert Shopping Assistance: Provides detailed answers to shopping queries, product comparisons, and recommendations based on conversational context.
• Seamless Integration: Integrated into the Amazon Shopping app, ensuring a familiar and convenient user experience.
• Generative AI Technology: Uses advanced AI techniques to deliver accurate and contextually relevant information.
• Personalized Recommendations: Offers tailored suggestions based on individual user queries and preferences.
• Progressive Rollout: Initially available to a small subset of customers, with plans for a broader rollout.

Use Case

With Rufus, customers can:

• Conduct comprehensive product research by asking questions such as “what to consider when buying headphones?” or “what are clean beauty products?”.
• Shop by occasion or purpose, like searching for items needed for specific activities or events.
• Compare different product categories by asking questions like “what’s the difference between lip gloss and lip oil?”.
• Get personalized recommendations for gifts, toys, and more.
• Inquire about specific products on detail pages for quick, informative responses.

FAQ

How do I access Rufus?

Rufus is available in the Amazon Shopping app. Customers in the beta can start typing or speaking their questions into the search bar, and a Rufus chat dialog box will appear.

What kind of questions can I ask Rufus?

You can ask a wide range of questions from general product information to specific product comparisons and personalized recommendations.

Is Rufus available to all customers?

Rufus is initially launching in beta to a small subset of customers in the U.S. using the Amazon mobile app, with plans to progressively roll out to more users.

How does Rufus provide answers?

Rufus generates answers using information from Amazon’s product catalog, customer reviews, community Q&As, and other relevant data from across the web.

Can I provide feedback on Rufus's responses?

Yes, customers can rate Rufus's answers with a thumbs up or thumbs down and provide additional feedback to help improve the AI’s accuracy and usefulness.