Layers

Layers: The Future of Code-Aware Agentic Marketing

In the modern digital landscape, scaling an application requires more than just high-quality code; it requires a sophisticated, data-driven marketing strategy. Layers is an innovative agentic marketing platform designed to bridge the gap between development and growth. By utilizing code-aware intelligence, Layers learns the intricacies of your app, understands your target audience, and monitors real-time trends to power a marketing engine that scales effortlessly.

What's Layers?

Layers is an all-in-one marketing automation platform that acts as an intelligent agent for your brand. Unlike traditional tools that require manual input for every campaign, Layers integrates directly with your application to provide a seamless growth experience. It is a "Full Stack Marketing" solution that handles everything from Content Generation and Social Distribution to Automated Ads and Account Health Monitoring.

At its core, Layers is built on the philosophy that marketing should be as smart as the code it promotes. By connecting your app, the platform analyzes your data to generate a custom strategy, activates a comprehensive marketing plan, and automates growth through various specialized layers.

Features

Content Generation Layer

The Content Generation layer performs agentic trend research to identify viral opportunities relevant to your specific app. It produces unique, highly specific content designed to maximize growth, including:

• Custom Brand Personality: Developing a unique voice for your app.
• Agentic Influencer Narratives: Crafting compelling stories for marketing.
• Aesthetic Faceless Content: High-quality visuals that don't require a spokesperson.
• Podcast Clips and Demo Product Media: Repurposing and creating media that highlights your app's value.

Automated Ads Layer

Fast-track your growth with the Automated Ads layer. Simply set your budget, and Layers handles the rest. This layer eliminates the need for manual testing of permutations by optimizing early and allocating budget toward high-performing, outcome-driven ads.

• Platforms: Supports Apple Search Ads, TikTok Ads, and Meta Ads.
• SDK Tracking: Deep integration to drive and track conversions accurately.
• Leverage Generated Content: Uses assets from the Content Generation layer for ad creative.

Social Distribution & Engagement

Managing a social presence is simplified through automated distribution and interaction:

• Social Distribution: Intelligently post content to TikTok and Instagram with optimized cadence and timing.
• Social Engagement: The platform uses human-like AI to reply to comments, maintaining an authentic brand voice while maximizing post reach.

Account Health & Monitoring

To ensure your marketing efforts aren't sidelined by platform restrictions, Layers provides 24/7 account monitoring:

• Shadowban Detection: Identifying when reach is being restricted.
• Account Warm-up: Generating tasks to keep accounts healthy and high-performing.
• Status Tracking: Continuous monitoring that informs the Distribution Layer of the best times to post.

Full Stack Marketing Capabilities

Beyond the primary layers, Layers offers a comprehensive suite of tools:

• Managed UGC Creator Programs
• App Store Optimization (ASO) and Keyword Research
• Email Marketing and Custom Landing Pages
• Directory Submissions

Use Case

Scaling a New Mobile Application

A developer has just launched a fitness app and needs to acquire users efficiently. By using Layers, the developer can:

1. Connect the App: The Layers SDK is integrated for attribution.
2. Generate Strategy: The platform identifies trending fitness hashtags and competitor strategies.
3. Content and Ads: Layers generates video content of the app in use and automatically launches TikTok Ads with a $100 daily budget.
4. Community Building: When users comment on the ads or organic posts, Layers engages them with authentic replies, driving them to download the app.
5. Monitor Health: The system ensures the social accounts remain in good standing, avoiding shadowbans while scaling views to the hundreds of thousands.

How to Use

Getting started with Layers is a straightforward four-step process designed to turn your code into users:

1. Connect your app: Integrate your application with the Layers platform and SDK.
2. Analyze and generate strategy: The agentic system reads your app's purpose and identifies the best path to growth.
3. Activate your marketing plan: Enable the specific layers (Content, Ads, Distribution) you wish to use.
4. Automate your growth: Sit back as the platform handles the execution, providing real-time data on views and installs.

FAQ

What makes Layers "Code Aware"? Layers is code-aware because it can analyze your application's structure and features to understand exactly what you are building. This allows it to create marketing materials that are technically accurate and highly relevant to your product.

Which platforms are supported for automated ads? Currently, Layers supports automated campaign management for Apple Search Ads, Meta Ads, and TikTok Ads.

Is the social engagement authentic? Yes. The Social Engagement layer is designed to provide human-like interaction. It analyzes your brand voice and responds to comments with realistic timing and selectivity to build a genuine community.

How does the pricing work? Layers Pro starts at $49/mo, which includes 3,000 credits and core features like agentic content generation. For larger teams, Layers Teams offers custom pricing with multi-client workspaces, priority support, and API access.

Pricing

• Layers Pro: $49/mo. Includes 3,000 credits, Code-Aware Marketing Automation, Trend & Competitor Research, and Managed UGC Programs.
• Layers Teams: Custom pricing. Includes everything in Pro plus 5+ seats, volume credit pricing, SSO, and API access.