WEIR AI

Take Control of Your Public Identity with WEIR p.b.c.

In an era where digital presence defines personal and professional value, managing your public identity is more critical than ever. WEIR p.b.c. offers a sophisticated platform designed to help you track your public identity online, allowing you to protect your likeness or earn from it. As a mission-based public benefit corporation, WEIR ensures that what's yours stays yours, providing the tools necessary to monitor, control, and monetize your digital self.

What's WEIR p.b.c.?

WEIR p.b.c. is a cutting-edge platform dedicated to helping individuals own and control their public identity. Founded by industry leaders Gary McCoy, a Privacy & Security expert in AI and biometrics (formerly of Meta, Microsoft, and Snowflake), and Dr. Tal Hassner, a pioneering AI scientist in face recognition and deepfake detection, WEIR is built on a foundation of technical excellence and ethical responsibility.

As a Public Benefit Corporation, WEIR is accountable to more than just profit. The platform is designed to meet the highest privacy standards, ensuring that users retain their identity rights. WEIR is a venture-backed entity and an active member of the Interactive Advertising Bureau (IAB), the IAB Tech Lab, and the Coalition for Content Provenance and Authenticity (C2PA). Supported by the California State Small Business Credit Initiative and serving as a 2025 Cannes Lion Sponsor, WEIR is at the forefront of creative excellence and digital privacy.

Key Features of the WEIR Platform

WEIR provides a comprehensive suite of features to help you manage your public identity across the globe.

Automatic Monitoring and Detection

The platform allows you to monitor your presence worldwide. It automatically detects when and where your public identity—including your name, image, and content—appears across various platforms. This global tracking ensures you are always aware of your digital footprint.

Automated Control and Licensing

With WEIR, you can set and automate terms for how your likeness can be used and by whom. This control allows you to manage your public identity proactively, ensuring that any use of your image or content aligns with your personal standards and legal rights.

Monetization and Fair Compensation

WEIR enables you to earn from your public identity. When brands wish to use your likeness, you can provide consent and receive fair compensation. This turns your digital presence into a legitimate asset that you can license on your own terms.

Streamlined Dispute Resolution

When unauthorized use occurs, WEIR provides access to faster and fairer resolve tools. These streamlined dispute resolution features help you address infringements on your public identity quickly and efficiently.

Use Cases for WEIR

Whether you are a creator, an influencer, or a private individual, WEIR offers specialized use cases for managing your public identity:

• Protecting Against Unauthorized Use: Discover where your name and image are being used without permission and take action to remove unauthorized content.
• Brand Partnerships: Use the platform to license your public identity to brands, ensuring you are paid fairly for the use of your likeness.
• Identity Tracking: Stay informed about your online presence by receiving alerts whenever your public identity is detected on new platforms.
• Content Provenance: Leverage WEIR’s membership in the Coalition for Content Provenance and Authenticity to ensure the integrity of your digital assets.

Why Choose WEIR p.b.c.?

Choosing WEIR means partnering with a company that prioritizes your identity rights.

"Our technology is designed to meet the highest privacy standards, our pricing is transparent, and most importantly, we never try to take your identity rights."

By joining WEIR, you benefit from the expertise of a team that has defined the fields of face recognition and AI security. The platform is not just a tool but a movement toward a fairer digital economy where individuals have total sovereignty over their public identity.

FAQ

Q: What is a Public Benefit Corporation (p.b.c.)? A: As a p.b.c., WEIR is legally obligated to consider its impact on society and its mission to help individuals control their public identity, rather than focusing solely on shareholder profit.

Q: How does WEIR track my identity? A: WEIR uses advanced AI technology to automatically detect when your name, image, and content appear across platforms worldwide, providing you with a comprehensive view of your public identity.

Q: Can I really earn money through WEIR? A: Yes. WEIR allows you to set terms for your likeness. If a brand wants to use your public identity with your consent, the platform facilitates fair compensation for that use.

Q: Is my data safe with WEIR? A: WEIR is built by privacy and security experts to meet the highest industry standards. The company is committed to transparency and does not claim ownership of your identity rights.

Q: Who are the experts behind WEIR? A: The team is led by Gary McCoy, a security expert with experience at Meta and Microsoft, and Dr. Tal Hassner, a leading researcher in face recognition and deepfake detection.