Tulu is an autonomous marketing operations and analytics platform that unifies ad, CRM, and analytics data to monitor metrics and answer marketing questions directly via WhatsApp.
What the product does and how it is positioned
Tulu is an autonomous marketing analytics and operations platform designed to help marketing, sales, and finance teams align on performance data. By connecting media, search, analytics, CRM, and offline records, the platform consolidates data into a single business context without requiring dedicated data teams, manual reporting, or SQL queries.
The system actively tracks key indicators such as advertising spend, campaign pacing, and cost per click, sending alerts when changes require attention. Users can query business metrics and retrieve marketing answers on mobile devices through WhatsApp, eliminating the need to build dashboards or copy data into external chat tools.
Source-supported ways to use the product
Teams monitor advertising spend, campaign pacing, and cost per click without manual dashboards, receiving notifications when anomalies or critical changes occur.
Stakeholders ask performance questions through WhatsApp to receive immediate marketing answers grounded in unified CRM, ad platform, and offline data.
Tulu operates as an autonomous operations and analytics solution that connects across advertising media, search platforms, analytics tools, and CRM systems, including offline records. Once connected, the platform organizes data across departments to eliminate mismatched metrics between marketing, sales, and finance teams.
Rather than requiring users to construct dashboards, write SQL queries, or configure tracking UTMs, Tulu continuously tracks shifts in campaign pacing, spending levels, and cost-per-click metrics. When key indicators deviate and require attention, Tulu generates notifications and provides contextual answers to user questions.
Checks to run with your own material and workflow
What was checked and when
Answers based on the source-checked product record
Tulu connects data from media, search, analytics, and CRM platforms, as well as offline business data, to provide a unified performance view.
Tulu monitors metrics such as advertising spend, campaign pacing, and cost per click, and alerts users whenever a metric requires attention.
Yes, users can ask questions directly through WhatsApp to receive answers on marketing performance and share updates with team members.
Tulu is hosted within the European Union and maintains compliance with General Data Protection Regulation (GDPR) standards.
Yes, Tulu is an official HubSpot Technology Partner and is available on the HubSpot Marketplace.
