Timelaps

Why Timelaps: The New Standard for Brand Tracking for Modern Marketers

In the fast-paced world of modern marketing, waiting for quarterly reports to understand brand health is no longer a viable strategy. Timelaps offers a real alternative to traditional agencies by providing continuous, research-grade brand tracking that tells you what is working without the wait or the high price tag. Built by researchers with two decades of experience designing brand trackers for the world's largest companies, Timelaps has been rebuilt for the modern era to be continuous, credible, and accessible.

What's Timelaps?

Timelaps is an always-on brand intelligence platform that provides a complete picture of your brand's performance in a single dashboard. Unlike traditional methods where you might be "flying blind" or waiting months for data, Timelaps offers continuous clarity. It is designed for teams who need to grow, offering a board-ready dashboard that replaces dense PowerPoints with live, actionable insights. By surveying a representative group of real consumers every month, Timelaps ensures that your brand strategy is always based on the most current data available.

Key Features of Timelaps

The Complete Picture in One Dashboard

With Timelaps, you can see what changed, why it changed, and what to do next without digging through messy decks or spreadsheets. The platform provides a centralized hub for all your brand intelligence needs.

Comprehensive Brand Funnel Tracking

Measure the core pillars of brand health. Timelaps tracks:

• Awareness: How many people know your brand.
• Consideration: Whether consumers are thinking about your brand.
• Purchase: Conversion metrics compared to competitors.
• Loyalty: Retention and repeat purchase behavior.

Mental Availability and "Moments"

Inspired by the Ehrenberg-Bass framework and Category Entry Points, Timelaps helps you find the moments you are winning and where you can grow. Discover which buying situations your brand owns and where the white space exists in the market.

Brand Associations and Imagery

Understand the specific imagery and attributes consumers connect with your brand versus your competitors. This feature allows you to see what is truly cutting through in the minds of your audience.

AI-Generated Insights

Every view in the Timelaps dashboard comes with instant analysis. The platform uses AI to explain what the data means, so you spend less time interpreting charts and more time taking action.

Deep Category and Buyer Insights

Go beyond surface-level data to understand how your category decides. Learn about repertoire size, switching behavior, and decision-making styles. Additionally, know exactly who your buyers are with detailed demographics, income, and media consumption data.

Use Case: Who is Timelaps For?

Timelaps is built for diverse teams that prioritize growth and data-driven decision-making:

• Brand Managers: Use Timelaps to track campaign impact and brand health continuously. You no longer have to wait for a quarterly report to see if your marketing is working.
• Agencies: Offer your clients always-on brand intelligence. Timelaps allows agencies to provide high-level research without the overhead costs of traditional trackers.
• Research & Insight Leads: Get research-grade tracking that your team can trust, delivered at a fraction of the cost and time of traditional agencies.
• Startups: Gain the competitive intelligence needed to compete with industry giants at a price point that makes sense for a growing business.

How to Use Timelaps

Getting started with Timelaps is a streamlined process designed for speed:

1. Setup: Get in touch with the team, and they will set up your study within days, tailored specifically to your category and competitors.
2. Surveying: Timelaps surveys a representative group of real consumers in your category every month, totaling 4,000 responses per year.
3. Baseline Report: Your first baseline report is delivered within weeks via the powerful, always-on dashboard.
4. Continuous Updates: Once the baseline is established, your dashboard updates monthly with fresh data and AI-generated insights.
5. Expert Support: Every client is partnered with a Timelaps expert to help interpret results and maximize the platform's value.

FAQ

How does Timelaps compare to traditional agencies?

Traditional agencies often cost over $150,000 per year and take months to deliver results. Timelaps costs at least 5x less, provides a baseline in weeks, and offers continuous updates rather than quarterly or annual reports.

Where do the respondents come from?

Timelaps partners with leading global panels with access to hundreds of millions of people worldwide. Rigorous data checks are applied to ensure high-quality, trustworthy results.

What methodology is used?

Timelaps uses quantitative online and mobile surveys to track how people in your category think, decide, and buy. This includes measuring the brand funnel, category entry points, and advertising recall.

What markets does Timelaps cover?

Timelaps has a global reach, covering consumers in over 80 markets across the globe.

How quickly can I see results?

Setup takes only a few days, and your baseline report is typically ready within weeks. Monthly updates follow thereafter.

"Timelaps replaces slow agencies and flying blind with continuous clarity."

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Ready to see your brand in motion? Book a free brand consult or see a live demo to discover how Timelaps can transform your brand strategy.