Luma Agents

Luma: Creative Agents That Make You Prolific

Luma represents a fundamental shift in the creative industry, introducing Luma Agents—physically intelligent creative agents that serve as a force multiplier for your team. By embedding these agents directly into your workflow, Luma enables organizations to plan, generate, iterate, and refine creative assets with full context across every stage of the production cycle. Whether you are a solo creator or part of a global enterprise, Luma provides the tools necessary to advance creative work end-to-end while maintaining shared intelligence across teams.

What's Luma?

Luma is a comprehensive creative platform that unifies specialized multimodal models into one continuous workflow. At its core, Luma is powered by Luma Agents—intelligent entities that move beyond isolated AI experiments to create a unified, scalable creative system. These agents are designed to handle the heavy lifting of production, carrying shared context through video, image, audio, and text. With Luma, work advances from initial concept to final delivery without the fragmentation that typically plagues complex creative projects.

Key Features of Luma

Physically Intelligent Creative Agents

Luma Agents are embedded into your workflow to advance creative work end-to-end. They are not just static tools; they are intelligent partners that understand the physical and contextual requirements of professional-grade media.

Shared Context and Intelligence

In Luma, context moves seamlessly through agents and across teams. This shared intelligence ensures that whether you are working on a video, an image, or a text script, the work remains cohesive and the brand identity stays consistent.

Scaled Production and Throughput

Luma redefines scale by expanding what a single team can produce. By allowing Luma Agents to advance multiple directions simultaneously, organizations can increase decision velocity and creative throughput without adding significant overhead.

Multi-Model Orchestration

Luma orchestrates category-defining models to ensure high-quality output across all mediums. Supported models include:

• Uni-1, Ray3.14, and Ray3.14 HDR
• Nano Banana and Nano Banana Pro
• GPT Image 1.5 and Seedream
• Sora 2, Veo 3, and Veo 3.1
• Kling
• ElevenLabs (Music v1, SFX v2, and v3)

Collaborative Ecosystem

Luma introduces a shift in collaboration, enabling internal teams, external partners, and Luma Agents to operate in parallel. This eliminates manual handoffs and production friction.

Use Case Scenarios for Luma

Luma is designed for a wide array of professional creative workflows, offering infinite possibilities for asset generation:

• Infinite Brand Identity Explorations: Direct full, multi-asset campaigns with cohesive visuals and variations ready for any platform.
• Product Visuals at Every Angle: Create polished lifestyle and hero shots for e-commerce and social marketplaces.
• Social Media Video Ads: Quickly generate short-form video ads with tailored hooks, captions, and platform-specific formats.
• Cinematic Trailers: Craft short trailers for books, games, or films that set the tone and build intrigue.
• Localization: Translate and localize videos into multiple languages with natural voiceovers and synced visuals.
• Storyboarding and Character Development: Develop complex story arcs and bring pilots to life through detailed episode boards.
• E-learning and Academics: Build intelligence-driven lesson plans and turn complex data into animated visualizations or infographics.
• On-Model Photography: Produce realistic photography with diverse poses, body types, and styling contexts.

Luma Pricing and Plans

Luma offers flexible pricing structures to suit individuals and large organizations. All plans include free trial credits.

Individual Plans

• Plus ($30/month): Includes access to Luma and third-party models, edit access for guest collaborators, and commercial use rights.
• Pro ($90/month): Everything in Plus, with 4x usage of Luma Agents.
• Ultra ($300/month): Everything in Pro, with 15x usage of Luma Agents.

Business Plans

• Team (Coming Soon): Manage team members, utilize team-wide sharing, usage analytics, and SSO.
• Enterprise: Custom commitments, dedicated training, and custom fine-tuning of models.

Luma FAQ

What makes Luma Agents different from other AI tools? Unlike isolated tools, Luma Agents maintain shared context throughout the entire workflow, ensuring that your video, image, and audio assets remain consistent and production-ready without manual restarts.

Can I edit existing images or videos in Luma? Yes, Luma allows for coordination of built-in editing and refinement within the same project, reducing operational overhead.

How does Luma handle consistency? Consistency is maintained as Luma Agents carry brand context from the planning stage through to final assembly, ensuring reliable delivery at scale.

Can Luma run multiple tasks at the same time? Yes, Luma is designed for parallel execution, allowing you to advance multiple creative directions simultaneously to increase decision velocity.

Is Luma suitable for beginners and professionals? Absolutely. While Luma is powerful enough to be embedded into professional production pipelines, its intuitive design makes it accessible for AI beginners looking to scale their creative output.