Kobbe

Kobbe: The Ultimate Privacy-First Web Analytics and Revenue Platform

In the modern digital landscape, understanding your website's performance shouldn't come at the cost of user privacy. Kobbe emerges as a premier solution for teams seeking comprehensive web analytics that combine traffic data and revenue attribution in one centralized, private-by-default location. Designed to be lightweight and powerful, Kobbe provides a clear view of pages, sources, funnels, and conversions without building invasive visitor profiles.

What’s Kobbe?

Kobbe is a privacy-first web analytics platform built for efficiency and transparency. Unlike traditional analytics tools that rely on heavy scripts and persistent cookies, Kobbe utilizes a 1.8KB default tracker that is cookieless by default and fully GDPR-ready. It allows business owners and developers to see exactly how their traffic turns into paid orders by integrating revenue data directly into the analytics dashboard.

At its core, Kobbe is designed to answer real questions. Whether you want to know which referral source drives the most sales or where users are dropping off in your checkout funnel, Kobbe provides the data you need without the bloat. It stores zero raw IP addresses, ensuring that your analytics setup respects the global privacy standards of your visitors.

Key Features of Kobbe

Privacy-First Analytics

Kobbe is built from the ground up with privacy as a priority.

• Cookieless by Default: No analytics cookies or persistent browser identifiers are used in the default tracker.
• GDPR-Ready: Includes a hosted-service Data Processing Agreement (DPA) and follows privacy-minimized collection practices.
• Zero Raw IP Storage: Kobbe ensures that visitor identities remain protected by never storing raw IP addresses.
• Global Privacy Control: The tracker honors "Do Not Track" and Global Privacy Control signals automatically.

Revenue Attribution and Monetization

One of the standout features of Kobbe is its ability to tie traffic directly to financial outcomes.

• Payment Integrations: Kobbe works seamlessly with Stripe, Polar, Paddle, and Creem.
• Attribution Scoping: By passing attribution through payment metadata, Kobbe allows you to see revenue alongside pages, sources, and campaigns without profiling individuals.
• Contextual Financial Data: Revenue data appears right next to your visitors, visits, and views, providing a complete picture of your business health.

Conversion Funnels and Custom Events

Understanding user journeys is simplified with Kobbe's advanced tracking capabilities.

• Multi-Step Funnels: Build funnels from pages and custom events to identify exactly where users drop off.
• Auto-Tracking: Automatically track form submissions, contact clicks, outbound links, and messaging taps.
• Custom Events: Measure specific actions like sign-ups, CTA clicks, and product interactions to filter your dashboard by goal.

Real-User Performance Monitoring

Kobbe doesn't just track where people go; it tracks how they experience your site through Core Web Vitals. Monitor critical metrics including:

• LCP (Largest Contentful Paint)
• INP (Interaction to Next Paint)
• CLS (Cumulative Layout Shift)
• TTFB (Time to First Byte)
• FCP (First Contentful Paint)

Advanced Tooling for Developers

For technical teams, Kobbe offers more than just a browser dashboard.

• CLI Access: Inspect analytics directly from your terminal using the @kobbe/cli package.
• MCP for AI Agents: Connect tools like Cursor, Claude Code, Codex, and GitHub Copilot to query your traffic and setup health using natural language.
• Chart Annotations: Pin notes to specific dates on your charts to keep track of how product launches or marketing campaigns impact your numbers.

How to Use Kobbe

Setting up Kobbe is a streamlined process that takes less than five minutes.

1. Add the Script: Drop the lightweight async script tag onto your website. This 1.8KB tracker ensures your site remains fast while providing high-quality signals.
2. Collect Visits and Events: Once installed, page views, referral sources, device types, and locations will automatically begin flowing into your dataset.
3. Read the Dashboard: Open your Kobbe dashboard to view real-time activity, top-performing pages, and revenue trends in a clean, readable interface.

Use Case Scenarios

E-commerce Businesses

Online stores use Kobbe to connect their marketing efforts to actual sales. By integrating with payment webhooks from Stripe or Paddle, shop owners can see which social media channel or blog post generated the most revenue, allowing for better budget allocation.

Content Creators and Bloggers

Creators can use the Google Search Keywords integration to see exactly which queries bring visitors to their site via Search Console. This helps in optimizing content strategies based on what the audience is searching for.

Technical Product Teams

Developers utilize Kobbe's 404 tracking to identify broken URLs and internal link issues. With the MCP (Model Context Protocol), engineers can ask their AI editor questions like, "What's my traffic today, and which page should I improve next?" without leaving their coding environment.

FAQ

Is Kobbe privacy-first? Yes. Kobbe is built to be private by default, using cookieless tracking and storing no raw IP addresses.

Do I need a cookie banner for Kobbe? Because Kobbe is cookieless by default and does not profile users, many jurisdictions do not require a cookie banner for its use, though you should always verify with your local legal requirements.

What counts toward my monthly event limit? Pageviews, custom events, scroll visibility, and accepted Web Vitals payloads all count toward your monthly event cap.

Can I export my data? Yes, Kobbe allows you to download your pageviews and custom event data as a CSV for reporting or backups.

Does Kobbe work with any website? Absolutely. By adding the script tag, Kobbe can track analytics on any platform, and it even offers first-party collect options for custom hostnames.

Is there a free trial? Yes, Kobbe offers a 15-day free trial with no credit card required to get started.