Open Analytics is an AI-native, open-source web analytics platform designed to provide privacy-first, cookieless insights with integrated revenue attribution and natural language querying.
What the product does and how it is positioned
Open Analytics offers a privacy-focused alternative to traditional tracking tools by operating without cookies or personal data collection. It provides a realtime dashboard that visualizes visitor activity, traffic sources, and revenue attribution on a single screen.
The platform leverages ClickHouse for high-speed data processing and includes an AI-native interface for querying analytics using plain English. It supports flexible deployment options, allowing users to host the solution on their own infrastructure or utilize the company's cloud service.
Source-supported ways to use the product
Users can connect Stripe to track which specific pages, marketing campaigns, or referral sources are driving actual payments and revenue.
Teams can analyze visitor journeys to understand how users navigate through a site and identify where they drop off within defined conversion funnels.
The documented workflow, where available
Add the provided script tag to the website or execute a single command in the terminal to begin tracking.
The system automatically begins capturing pageviews and events as visitors browse the site without requiring additional configuration.
Monitor live traffic, revenue, and visitor journeys through the dashboard or by asking the AI assistant questions.
The platform distinguishes itself by integrating an AI chat interface that interprets natural language queries. Instead of navigating complex reports, users can ask questions about their traffic or conversion data and receive direct numerical answers.
Checks to run with your own material and workflow
What was checked and when
Answers based on the source-checked product record
No, a cookie consent banner is not required because the tracker does not set cookies or collect any personal data from visitors.
Yes, the platform is open source and can be hosted on your own infrastructure with your own keys, or you can choose to use the cloud-hosted version.
The system stores pageviews, referrers, device information, and custom events, but never collects names, email addresses, or advertising IDs.
The platform respects privacy signals like Global Privacy Control and Do Not Track; visits from browsers sending these signals are not recorded.
Yes, you can upload exports from supported tools like Plausible or Fathom as a ZIP file to bring your historical data into the dashboard.
