Cleanlist AI

Cleanlist: The All-in-One Data Enrichment and GTM Growth Engine

In the competitive landscape of modern sales, data accuracy is the foundation of every successful Go-To-Market (GTM) strategy. Cleanlist emerges as the premier growth engine for GTM teams, offering a sophisticated platform to enrich, verify, and push high-quality lead data to your CRM in minutes rather than days. With a focus on precision, Cleanlist boasts a 98% email accuracy rate and 85% direct dial coverage, drawing from over 15 distinct data sources to ensure your sales pipeline is always filled with verified contacts.

What’s Cleanlist?

Cleanlist is a data operating system specifically built for modern GTM teams. It functions as a centralized workspace where users can clean, verify, and enrich leads with unprecedented accuracy. Unlike traditional single-source databases, Cleanlist utilizes a 15-provider waterfall enrichment process. This means that for every contact you search, multiple providers compete in real-time to deliver the most accurate information.

Whether you are a founder, a sales representative, or a RevOps leader, Cleanlist provides the tools necessary to replace multiple fragmented data tools with a single, unified workspace. It integrates natively with popular platforms like HubSpot, Salesforce, Pipedrive, Outreach, Salesloft, and lemlist, ensuring that your enriched data flows seamlessly into your existing sales stack without the need for manual data entry or complex automation tools like Zapier.

Key Features of Cleanlist

15-Provider Waterfall Enrichment

Cleanlist’s standout feature is its Waterfall Enrichment technology. By cascading through 15+ premium data providers (including Wiza, Findymail, Prospeo, and Lusha), Cleanlist ensures maximum coverage. You only pay for successful matches, making it a cost-optimized solution that delivers the "Golden Record" for every lead.

Copilot: Your AI GTM Engineer

The Cleanlist Copilot transforms how you build lead lists. Instead of fiddling with complex filters, you can use conversational input. By typing a plain English prompt—such as “find me 100 founders in New York of companies with 50-200 employees”—the Copilot handles the search, enrichment, and verification in one pass.

LinkedIn Chrome Extension

The Cleanlist Chrome extension allows you to enrich leads directly on LinkedIn or Sales Navigator. With a single click on a profile, you can retrieve a verified email and direct dial in two seconds. This tool is perfect for real-time prospecting, allowing you to add contacts to lists or push them to your CRM without leaving the browser.

Native CRM Sync and Integrations

Cleanlist offers one-click sync capabilities with major CRMs. You can map your fields once and push lists of 500+ rows to HubSpot or Salesforce in under a minute. It also supports round-trip enrichment, allowing you to send enriched data back to your CRM to keep existing records fresh automatically.

ICP Scoring and Playbooks

Move beyond simple lists with ICP Scoring. Cleanlist allows you to set custom rules and use AI-powered scoring to route leads that are most likely to convert. Additionally, the platform provides pre-built GTM playbooks for outbound, inbound, intent, and ABM motions, enabling you to launch campaigns in minutes.

How to Use Cleanlist

Using Cleanlist is designed to be intuitive and fast, fitting into any workflow. Here is how you can leverage the platform's power:

1. AI-Powered Search: Use the Copilot to describe your ideal customer profile in plain English. Cleanlist will generate an enriched list based on your description.
2. CSV Upload: Drop a CSV file containing names and company domains into the platform. Cleanlist will run every row through its 15-provider waterfall to fill in missing emails, phone numbers, and job titles.
3. LinkedIn Prospecting: While browsing LinkedIn, open the Cleanlist extension on any profile to instantly find verified contact data and save it to your CRM.
4. CRM Integration: Connect your CRM (e.g., HubSpot or Salesforce) in about 30 seconds. Use the mapping tool to ensure data flows into the correct fields every time you sync a list.
5. Running Playbooks: Select a pre-built GTM playbook to automate your outbound or inbound processes, utilizing AI agents to handle the heavy lifting of lead qualification.

Use Cases

Sales Teams and Outbound Prospecting

Sales teams use Cleanlist to replace expensive, low-accuracy tools. For example, the team at Warp increased their cold-call pickup rates from 8% to 13% by using Cleanlist’s sharper account targeting and direct dial data. It allows reps to do 50% more volume with better data quality.

RevOps and CRM Cleanup

RevOps professionals use Cleanlist as a "data operating system" to maintain CRM hygiene. By using the round-trip enrichment feature, teams can ensure their database remains accurate, reducing bounce rates and improving the efficiency of the entire GTM stack.

Marketing and Lead Generation

Marketing teams leverage Cleanlist’s automation playbooks to double inbound conversions. By enriching leads the moment they enter the system, companies like Proposify have achieved "speed to lead" in minutes with perfect data quality.

Cleanlist Pricing and Plans

Cleanlist offers flexible pricing with no long-term contracts or minimums:

• Free Plan ($0): Includes 360 credits per year, the Chrome extension, and 100 leads per list. Ideal for testing the platform.
• Starter Plan ($59/mo): Best for founders and small teams. Includes 18,000 credits per year, AI search, CSV upload, and 2,500 leads per list.
• Pro Plan ($172/mo): Recommended for scaling sales teams. Includes 60,000 credits per year, native CRM sync, API access, and priority support.
• Scale Plan ($449/mo): For growth teams running heavy enrichment. Includes 180,000 credits per year, advanced playbooks, AI agents, and an analytics dashboard.

Frequently Asked Questions (FAQ)

Q: How accurate is Cleanlist data? A: Cleanlist provides 98% email accuracy and 85% direct dial coverage by using a waterfall enrichment process that queries over 15 premium data providers simultaneously.

Q: Which CRMs does Cleanlist support? A: Cleanlist supports native, two-way sync with HubSpot, Salesforce, and Pipedrive, as well as integrations with Outreach, Salesloft, and lemlist.

Q: Does Cleanlist require a credit card to try? A: No, you can start for free with 30 included credits without a credit card to test the platform’s enrichment capabilities.

Q: How does Cleanlist compare to Apollo or ZoomInfo? A: Cleanlist offers higher email accuracy (98% vs ~80%) and more transparent pricing with no long-term contracts. It also provides 15+ data sources compared to the single-source models used by many competitors.