Ava 2.0

Hire Ava: The Autonomous AI BDR Revolutionizing Outbound Sales

In the competitive landscape of modern business, scaling outbound sales has traditionally been a challenge marked by complexity, high headcount, and unpredictable pipeline growth. Ava, the autonomous AI BDR from Artisan, is designed to solve these challenges by automating the entire outbound process. As an AI BDR, Ava doesn’t just assist your team; she performs the roles of a lead researcher, sales representative, and appointment setter at a fraction of the cost of a human BDR.

Currently, businesses can hire Ava on trial and get 10,000 free credits worth $300, with no credit card required to get started. This allows sales teams to experience the power of an autonomous AI BDR firsthand.

What’s Ava?

Ava is a sophisticated autonomous AI BDR (Business Development Representative) built by Artisan. She is engineered to run your entire outbound sales motion on autopilot. Unlike traditional automation tools that require constant oversight, Ava finds high-quality leads, sends highly personalized multi-channel outreach, manages objections, and directly books meetings on your team's calendars.

By integrating B2B data, enrichment, intent signals, and multi-channel sequences into a single AI-driven platform, Ava replaces the need for a bloated sales tech stack. She is designed for fast-growing businesses, startups, SMBs, and enterprises that need a predictable way to grow their pipeline without the friction of traditional outbound methods.

Features of Ava, the AI BDR

1. Comprehensive B2B Data and Enrichment

Ava provides access to a massive database of over 250M+ verified B2B contacts. Instead of relying on static lists, she enriches prospects using 22+ diverse data sources. This ensures that your outreach is always based on the most accurate and up-to-date information available.

2. Multi-Channel Outreach Sequences

Ava isn't limited to just one platform. She launches personalized multi-channel sequences across:

• Email: Optimized for deliverability and engagement.
• Social: Engaging prospects where they are active.
• Phone: Using a native dialer that allows reps to click and dial without leaving the Artisan platform.

3. Intent-Driven Lead Prioritization

Ava monitors real-time intent signals, such as recent funding rounds or new leadership hires. This allows her to prioritize leads who are most likely to convert, ensuring that your outreach is timely and relevant.

4. Automated A/Z Testing

To ensure maximum performance, Ava runs dozens of message variations simultaneously. She tests:

• Subject lines
• Message structure
• Calls to action (CTAs)
• Tone By shifting volume toward the most successful variations, she ensures that your campaign performance compounds over time through continuous A/B testing.

5. Autonomous Reply Handling

When a prospect replies, Ava doesn't stop. She handles objections and qualifies interested leads autonomously. She can even book meetings directly onto your reps' calendars, though you maintain control through custom escalation rules to determine when a human should intervene.

How to Use Ava

Setting up your AI BDR is a streamlined process designed to integrate seamlessly into your existing Go-To-Market (GTM) stack.

Step 1: Define Your Outbound Strategy

You set your outbound strategy once. You can search the Artisan database of 250M+ contacts or import existing leads from your CRM.

Step 2: Lead Sourcing and Enrichment

Ava finds and prioritizes high-intent leads. She uses intent signals—like company growth or hiring changes—to focus on prospects with the highest likelihood of conversion.

Step 3: Launching Personalized Campaigns

Ava crafts and sends personalized outreach across multiple channels. For phone outreach, she queues call steps in the native dialer, allowing your sales reps to execute calls efficiently.

Step 4: Optimization and Booking

As campaigns run, Ava automatically tests different messaging styles. Once a prospect responds, she manages the conversation, handles objections, and schedules the meeting. You can set the rules for when the lead is passed off to a human Account Executive (AE) or Account Manager (AM).

Use Cases for Ava

Intent-Driven Cold Outbound

Ava excels at sourcing new leads by monitoring real-time signals. She creates a steady stream of new opportunities by identifying companies that have just received funding or are undergoing significant organizational changes, ensuring your brand is the first one they hear from.

Reactivating Your CRM

Many businesses have "dead" leads in their CRM. Ava puts your CRM to work by re-engaging:

• MQLs (Marketing Qualified Leads)
• Conference and event leads
• Closed-lost deals
• Churned accounts She uses context-aware messaging based on historical CRM data to bring these accounts back to life.

Account Expansion and Upselling

For Account Managers, Ava acts as a force multiplier. She uses product usage data and CRM history to book meetings with existing customers for upsells, expansions, and add-on campaigns, sending messages on behalf of the specific account owner.

Why Businesses Trust Artisan

Global leaders and fast-growing companies have already integrated Ava into their sales operations with significant results:

"We replaced our outbound sales team with Artisan. Open rates doubled and we're closing $100K deals daily." — Jason Lemkin, Founder & CEO, SaaStr

"We're achieving a $52 cost per lead and have sent hundreds of thousands of emails through Artisan." — Karlo Biuk, Growth Lead, SumUp

"Ava runs highly targeted outreach at a scale we could never reach with a human-only team." — Bruno Didier, Head of B2B, CookUnity

FAQ

Q: What is included in the Ava trial? A: When you hire Ava on trial, you receive 10,000 free credits worth $300. No credit card is required to start testing the platform.

Q: Does Ava integrate with my existing tools? A: Yes. Ava is designed to run alongside your GTM stack and integrates with your CRM, calendar, and data tools in minutes. There is no need for a complex migration or "rip-and-replace."

Q: Can Ava handle objections? A: Absolutely. Ava is programmed to handle replies, qualify the interest of leads, and manage common objections before booking a meeting directly on a rep's calendar.

Q: How many contacts does Ava have access to? A: Ava can search through over 250 million verified B2B contacts and utilizes more than 22 data sources for enrichment.

Q: Is there a human-in-the-loop option? A: Yes. You can set specific escalation rules to decide exactly when a human representative should be pulled into the conversation.